To design a modular and scalable activation toolkit that strengthens brand awareness worldwide and generates new consumption opportunities for Bulldog Gin, enhancing the iconic Bulldog Black Copa.
The Bulldog Black Copa Printing Machine is a laser device that uses an innovative technology, designed and developed by 2night, to screen-print the iconic Bulldog Black Copa live—turning it into a true expression of the brand’s Begin Bold statement. The machine, together with supporting venue-visibility materials, forms a toolkit that gives Bulldog a distinctive presence in top venues across its most strategic markets.
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